Let It Burn
Not Build Up

With nearly twice the chlorogenic acid of Robusta, it is the core of the formula's fat-burning power — in charge of the "burn".

Higher in oils and caffeine, rich and mellow with a full finish — in charge of making this cup "good enough to drink every day".

Raises cAMP levels in the cell and activates HSL, breaking the triglycerides in fat cells down into free fatty acids and glycerol. The lipid droplets shrink — the fat is "let out".

Free fatty acids are carried into the mitochondria by CPT-1, where β-oxidation burns them completely into ATP energy and water. This step decides whether fat gets used up — or goes back to being stored as fat.

Inhibits pancreatic lipase and disrupts micelle formation, so less of the fat in each meal is absorbed in the gut — burning the old while not adding new.

After forty, basal metabolism slows and the body's ability to oxidise fat declines. Only when metabolism is switched back on can fat be mobilised and used up.

Metabolism turns sugar, protein and fat into energy and clears out waste. Once your metabolic rate drops, your body burns less energy — and you become someone who "gains easily, loses slowly".

When you take in too many calories, your body adds more fat cells and makes them bigger. With too much fat, fat cells store energy unusually fast and release it very slowly — so you keep gaining weight.

When metabolism is sluggish, sodium stays in the body, causing water retention and swelling. Even if you eat less, poor drainage keeps you puffy — especially in the face and thighs.